GraysonX is a content creation company focused on music and sound experiences, and building new products and frameworks to create and distribute high-end immersive content.


We integrate technology into productions and develop robust workflows, advising creators and brands on immersive content production; interactive and creative audio; spatial audio solutions; live 360˚ broadcast; virtual and augmented reality; immersive data and analytics; and immersive content platform and mobile app development and deployment.

Our Solutions

VR / AR / Platform Development

We work with leading 360/VR developers to deliver content and applications across all platforms - desktop, mobile and HMD.

Immersive Content Production

We create compelling 4D content and provide an end-to-end production solution for elevated, immersive and interactive content.

Live 360° Broadcast

We provide multi-camera 360° live streaming services inclusive of spatial audio, utilizing an organic approach to engineer and provide solutions based on production requirements.


We bridge the gap between new media and creators by developing frameworks, processes and systems integration for content creation that flex our 'tech stack' and partnerships.

Creative Consulting + Strategy

We connect brands to people and people to brands. Creative ideas, strategies, messaging, social and digital content, and experiences that translate in the tech-based world.

Immersive Data + Analytics

We provide software for the collection, analysis and visualization of audience engagement within immersive mediums like 360° video, virtual reality, and augmented reality.

Installations + Experiential

We work with our partners to design and develop the technical systems, infrastructures, software and hardware required to bring creative stories to life in any physical or digital environment.

Creative Audio

We develop and use leading-edge hardware, software and workflows to deliver end-to-end audio solutions for immersive and traditional mediums.


We work with smart people to find better ways to do things. We look for a new path to achieve the best results. Our frameworks and hardware and software tools are the result of those discoveries and journeys, and form the building blocks that we as creators can use to improve creative output, scale and distribute premium content. At the intersection of innovation, art and technology is where we play.

Clients + Partners

Bridget Flynn
Strategy + Operations

Bridget joined Grayson Matthews as Executive Producer in 2009. As a partner, she combines her strategic and creative thinking with an astute understanding of technology to help develop groundbreaking work and drive the brand forward. Her focus is on forging new partnerships and exploring new directions – the key to new creative opportunities and expanding globally.

Ross Gillard
Immersive Content

Working within the music, film, television, advertising, and technology industries for the past 11 years, Ross has established himself as a mixed-medium artist and producer. From producing records to engineering commercial sessions, scheduling tours, and managing studios, he has developed an acute awareness for preproduction needs and brings swift execution to any production environment.

Louise Upperton
Strategy + Business Development

Louise Upperton has over 15 years of experience in creative industries with a diverse background spanning music, entertainment, fashion and lifestyle. For nearly a decade, she worked with Arts & Crafts, one of Canada’s most important independent record labels. She was nominated for a Juno Award for Best Album Artwork Design in 2006. She later led global and digital marketing and distribution, working with artists such as Feist, Broken Social Scene and Stars.

Dave Sorbara

David Sorbara is co-founder and partner at Grayson Matthews. He has nearly 20 years of experience in the music industry, writing and producing music for film and television. David leads a group of composers and sound designers who work across all mediums and he frequently collaborates with creators and filmmakers, actors and producers, artists and agencies, brands and designers.

Tom Westin

He is a multi-instrumentalist who is as comfortable composing for a 52-piece orchestra as he is directing a kazoo-banjo duet. These skills have been especially useful in supporting his passion for reconciling old school musical production know-how with the exciting and rather unchartered territory of immersive audio.

Derwyn Cardoza

Derwyn has over 25 years of experience managing the finances for numerous private companies in a variety of industry sectors.
The first 15 years of his career began as a Controller of an engineering firm and ended as a Chief Financial Officer of a multi-company entertainment corporation.
In 2008, he moved into a consulting role where he services clients in entertainment, legal, education, and food services.

CJ Hervey

For the past six years, CJ managed business development and large-scale digital integrations for Secret Location. During his tenure there, he produced numerous award-winning new media campaigns for broadcasters and brands including Big Brother Canada (Shaw), The Amazing Race Canada (CTV), Endgame (Shaw) and The Blacklist (NBC).

Nick Sorbara

As a founding partner of Redlab, Nicholas’s innovative and collaborative nature as a producer has enabled him to embark on many award-winning projects with worldclass brands such as Google, Hyundai, Kia, Comcast, Rogers and the Canadian Olympics Committee. He’s also got a crazy work ethic, having produced countless short films, music videos and other creative projects, including the viral ‘Shit Girls Say’ series.

Lukas Sluzar
Lead Spatial Audio Engineer

Working with Grayson Matthews for the past five years, Lukas honed his skills as an audio engineer. He’s worked on projects for HULU, Home Depot, Amazon, RYOT, CBC (Rio Olympics), and the National Film Board of Canada. Lukas has a holistic view of creative production, and spends equal time on on set as in the post process. This has led him to delve into the world of 360˚ video production and live streaming.

His passion for camera and microphone technology and a great story keeps him tapped into diverse productions from film, to commercial work to mixed reality experiences. When he’s not exploring in the world of content production, he’s out camping and fishing in the Canadian wilderness.